The GREAT Britain campaign showcases the best of what our whole nation has to offer to inspire the world and encourage people to visit, do business, invest and study in the UK. It is the Government’s most ambitious international promotional campaign ever, uniting the efforts of the public and private sector to generate jobs and growth for Britain. The campaign has already secured confirmed economic returns of £2.7bn for the UK.
Conrad Bird, Director of the GREAT Britain campaign, said:
“We at GREAT are extremely proud to be the first to support the city’s 10 year anniversary of European Capital of Culture 2008. Liverpool 2018 will provide the city region with another opportunity to boost the economy and showcase the city.”